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(PWIN) |
Racingo® will be played by...
- Horse racing players
- As an exotic new bet
- A fun way to really test handicapping skills
- A chance to win really big money
- In addition to their normal bet
- Bingo Players
- As a way to break up the normal Bingo game
- They will buy several cards (like Bingo)
- Are more interested in smaller (attainable) pay-outs
- They will not come to the game - the game has to come to the Bingo hall, or be on television
- In addition to their normal bet
- Lottery players
- For the big money
- Only if it's available at their normal lottery outlet
Test Market Results
Average daily Racingo® wager was $15.22
Marketing penetration was 20%
79% of participants are likely to play Racingo® again
Three key reasons participants
- Chance to win a lot of money
- Low cost of entry
- Game is fun.
Large jackpots is the key appeal of Racingo®
Racingo® was successfully test marketed in Connecticut OTBs-Hartford and New Haven.
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